For years, service contracts have been built around failure, customers pay when equipment breaks, and providers grow by fixing it. As predictive capabilities improve and customers expect higher levels of performance, service organizations are moving beyond break-fix and preventative maintenance toward outcome-driven models that focus on uptime, asset performance, and broader business value. Outcome-based models can unlock deeper customer relationships and new revenue streams, but they also introduce risk to existing revenue structures and margin models. Service leaders will discuss how they are redesigning commercial models, pricing strategies, and service portfolios to expand beyond traditional maintenance offerings.  

• Balance revenue risk and growth opportunity when shifting to outcome-based commercial models  
• Increase connect rates across the installed base to expand visibility, engagement, and service penetration  
• Design scalable portfolios that reflect different levels of customer maturity and willingness to adopt advanced service models  
• Monetize proactive and predictive service in a way that drives adoption, trust, and long-term value creation  
• Identify and unlock growth in under-connected parts of the installed base and adjacent customer needs